Claire Molly is a lifestyle blogger based in Cape Town. She approached us to create a fashion and food blog in keeping with her chic, minimalist aesthetic.
The brief was to create a simple, chic text-based logo.
Claire Molly wanted her blog to feel like a lifestyle destination. We created a clean, sophisticated look using layered lifestyle images and interesting pull quotes. A clean palette kept it minimalist.
For the blog, we created a centre-aligned layout focusing on big, beautiful images and simple, clean type. We incorporated a ‘Recent posts’ section and integrated social buttons into the design.