Devour Chef Works is a private chef company based in Cape Town. They offer private chef services, restaurant consultancy and boutique function catering solutions. Their brand difference is their focus on fresh, organic, seasonal cooking and their craftmanship. The brief called for a brand identity that would speak to this old school attention to detail.
ClientDevour Chef Works
The team at Devour wanted a round logo that would work practically across a range of elements, such as aprons, uniforms and menus. They wanted an ‘old school’ logo to reflect their heritage approach to their business. We interpreted this through a playful illustration and a classic serif font.
Because of the heritage feel of the logo, we balanced the branding out with clean, fresh layouts to keep it modern and up to date.
The brief was to create a single page website that would showcase Devour’s food, services and menus. We incorporated a blog and kept the focus on big, beautiful images of their mouthwatering dishes. The serif font and clean lines carried through into the website space, too.