Grooming Lounge

The Grooming Lounge was a self-initiated project for a range of men’s grooming products. Playing into hipster culture, we created branding and packaging to sell the product to young guys interested in grooming.

Year

2014

Location

South Africa

Client

Self Initiative
DeliverablesBranding - Graphic Design - Packaging
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Branding

We built a brand to appeal to young men. We incorporated elements of illustration and fun, tongue-in-cheek copy to create a brand with a hip, heritage feel.

Packaging

The packaging completed the modern heritage feel, with embossed and debossed detailing, a hand-tied seal and a matte finish. White on white packaging kept the design fresh, minimalist and modern.