The Grooming Lounge was a self-initiated project for a range of men’s grooming products. Playing into hipster culture, we created branding and packaging to sell the product to young guys interested in grooming.
We built a brand to appeal to young men. We incorporated elements of illustration and fun, tongue-in-cheek copy to create a brand with a hip, heritage feel.
The packaging completed the modern heritage feel, with embossed and debossed detailing, a hand-tied seal and a matte finish. White on white packaging kept the design fresh, minimalist and modern.