Kennedy & Co

Kennedy & Co is an online homeware store that offers an all-in-one interior decor experience. The brand offers a customised approach and prides themselves on delivering bespoke homeware solutions to customers looking for chic, modern interiors. They were looking for an elegant, minimalist brand to reflect their unique brand personality and range. Their considered range of modern Scandi-inspired furniture inspired the simple, contemporary branding.

Year

2017

Location

Johannesburg

Client

kennedy & Co
DeliverablesBranding - Website
scroll down

Moodboard

We started the process by putting together a resource of images that resonated with the team behind the brand. They were looking for clean, modern, fresh interiors – stylish, but still accessible.

Logo Design

The brief was that the logo needed to feel sophisticated, but still modern and fresh. We went for a clean, minimalist type-driven logo with some smart design touches, inspired by the brand’s love of Scandinavian design. The end result? A logo that feels classically stylish but with a modern edge.

Typography

In keeping with the elegant personality of KENNEDY & CO, we opted for a bold serif font that feels established, but still contemporary.

Colour Palette

KENNEDY & CO is all about clean, minimalist design with a modern edge. The colour palette needed to reflect this. To anchor it, we went for a strong monochrome base of white, charcoal and navy. We offset this with a soft, dusty pink and a gold foil accent to keep it modern.

Branding

We created a flexible design solution using these design fundamentals. We gave the brand different colour palette options for their business cards and developed a square format mark to make it more functional. The overall brief? To make it feel fresh, elegant and different from the competition.

Website

The KENNEDY & CO website is clean, modern and inspirational. The team behind the brand wanted the website to house functional elements like an online marketplace, as well as a blog, customer reviews, look books and social media integration.

About Page

Various Pages

Thank You

All images used in this presentation are placeholders